Tuesday, February 17, 2009

Starbucks Unveils Quicker, Cheaper Coffee

Good news for cash strapped coffee lovers.  Market Watch is reporting that Starbucks has announced the production of a new instant coffee.  Ready Brew is supposed to be just like fresh brewed Starbucks coffee, and will be sold for about one-dollar a packet.  The announcement is just the latest step in a campaign by Starbucks to reach out to consumers unwilling to pay for premium coffee during a recession.  Starbucks has also announced plans to add a value menu that will let customers pair lattes with select items.

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